Criteria to Consider When Creating an Online Course

Once you determine who is going to be the customer of your new online course, you want to consider a number of factors before you actually create your course.

The first factor is reachability. How will you find your prospective customers? Do you already have a website where you can sell your online course? Are there Facebook groups or online forums where you can find your future customers?

Next, you want to think about geography of your customer base. If you are selling an online course with kayaking tips and tricks, your customers will most likely be located in cities and towns on the water. If you are selling an online course about skiing, Florida, Puerto Rico and the British Virgin Islands are not going to be the areas where your customers will reside.

The next factor is discretionary income. If your online course is about a hobby and your target audience doesn’t make a lot of money, you will not be able to charge a lot for your course even if it offers a lot of great information. If you can link your online course to getting a new job or a promotion, then you can charge more because you can make an argument that your customers will be able to make more money by paying you money. It is also possible to create a course for doctors, lawyers and people in other high-paid occupations. In this case, you can charge a lot for valuable information because your target market does have money to spend on things it is interested and passionate about.

Finally, you want to consider seasonality. An online course about how to learn more effectively will most likely not sell well in the summer. You can make an argument that summer is the best time to catch up on learning and education, but your market in the summer will still be very limited and not very receptive to the message.