How Businesses Can Use Online Education In Their Marketing

There are a lot of businesses in the marketplace that rely on customers who need to solve a problem that has emerged unexpectedly. Examples of such businesses include injury attorneys, computer and smartphone repair businesses, auto repair shops and others. If you are in business on fixing smartphone screens, your customers do not need you before their screens break.

One of the issues with getting customers for such businesses is that it is impossible to predict who exactly will need your services. There is no list of people that will get into a car accident tomorrow. There is no Facebook group or an online forum of people that will break their phone next week.

However, this doesn’t mean that you can’t do something about acquiring these people as customers today. One of the solutions is to sell prevention, insurance and diagnostics. For example, a car mechanic can sell a car care package that includes tune-ups and oil changes throughout the year. This will help the mechanic accomplish several goals. First, the mechanic will get money today for the services he or she will provide tomorrow. Second, the customer will develop a habit of coming to the auto repair shop on a regular basis.

The second approach is to create free courses and provide online education on your subject. For example, you can have a YouTube channel with videos that show people how to get the most out of their phones. You can be talking about functionality, new apps and so on. This will allow you to build a relationship with your prospective customers based on your expertise and their needs when it comes to their phones. Ideally, you want your prospects thinking about you when they think about anything and everything they need for their phone. This way, when their phones break and they need new accessories or a new screen, they will think of you and come to you. This is how you can use online education and online courses to get customers for offline traditional service businesses.