How to Stand Out From Competition When Selling Online Courses

If you want to create and sell an online education course, your first step should be playing a prospective customer of your course.

Start with thinking about how your customers will find you. What will they be looking for? What keywords will they be typing into search engines? You want to know the exact keywords, exact problems and pain points that your audience has.

If you don’t know your audience well, there are a lot of things you can do to study it. One of the advantages of the Internet is that you can do a lot of research for free and that includes marketing research when developing new products and new online education courses.

You can go to online forums where your audience spends time. You can see what questions people ask, what they are frustrated about, what problems they have and what language they use. You can also do the same on Facebook. Whatever niche or field you are in, there are most likely numerous Facebook groups and communities that your prospective clients belong to. Find those communities and spend some time studying them.

Next, study your competition. See what your competitors are doing right and what they are doing wrong. Pay attention to the format of their courses and to the price points. If everyone is selling courses at a discount, can you create a high-level program? Are there gaps in prices and levels, be it absence of mid-level programs, low prices options or high-level products? Ideally, you want to find a niche in the marketplace that is currently empty, be it in terms of course approach, pricing or program structure.

You typically can find such niches and gaps if you do sufficient research. A lot of online course creators do not sell as many courses as they could simply because they did not do enough research and did not prepare enough. Similarly to many other areas of life, preparation is very important when creating an online course, too.